The Noid

Kenneth Lamar Noid, better known as The Noid, was a para-noid schizophrenic who served as the mascot for Domino's Pizza in the late 1980s until he finally snapped and held two employees at an Atlanta Domino's hostage while demanding a pizza, a salad, $100,000, a getaway car and a copy of The Widow's Son – the second book in Robert Anton Wilson's series, The Historical Illuminatus Chronicles.

See Also

• Pizza
• Pizzagate
• Joe Camel

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