It all began Last Thursday, when officials revealed the hip new London 2012 Olympics logo to the public. This new logo was supposed to be urban, awesome, active and extreme; however, it turned out to be one of the most ghastly sights since the public broadcast of Janet Jackson's nipple piercing. The cost of this logo to British taxpayers was a whopping £400,000 (about $604,000). Yes, it cost that much for someone to draw two simple, ugly geometric figures with a pair of highlighters.
