RIM and Bieber
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One thing we missed out on was that Justin Bieber wanted to rep BlackBerry. He said, “Give me $200,000 and 20 devices, and I’m your brand ambassador,” basically. And we pitched that to marketing: Here’s a Canadian kid, he grew up here, all the teeny-boppers will love that. They basically threw us out of the room. They said, “This kid is a fad. He’s not going to last.” I said at the meeting: “This kid might outlive RIM.” Everyone laughed.
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—BlackBerry, rejected Justin Bieber as a brand ambassador
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some say that they missed out on a big opportunity, but other say that RIM avoided being associated with his faggotry. i am on the fence myself. -hipcrime
16:16, 10 December 2013 (EST)