The famed Norwegian blogger and cartoonist Erik Ribsskog has been followed by the mafia and the Jews (due to being fair-haired), used as a slave by Bertelsmann and is constantly being denied his rights by the British police, who insist on threatening him with demasculation by calling him "Miss Erik Ribsskog". After surviving a murder attempt at his uncle's farm, he is now a refugee in Liverpool and one of Europe's most active bloggers.